What’s in a name? Everything it seems. Naming a child, business or even pet is difficult. And when times change, needs change as well.
We have done business since 2004 under the name of All You Need Is Love Hats and Veils. Recently, we decided to change to just my name, Polly Singer. We thought it would be easier for our clients, having to remember just my name, instead of a longer name. Most designers go under their names. Plus trying to answer a busy phone with the All You Need Is Love name was becoming more difficult as time went on!
Personally, I’ve never been one to like the spotlight. I don’t enjoy being the center of attention and didn’t want to have the business be focused on myself. I wanted to have a business name that conveyed fun, love and that would bring a smile to people’s faces. But as times change and my name gets out there more, I have to change and go with my name.
Quite honestly, if I could go as just “Hats and Veils”, I probably would! There’s a part of me that loves being the in the background, just blending in.
Polly Singer Couture Hats and Veils has a new logo font. (shown below) We’re also working on tempting new packaging.
Long range, we plan to make revisions to the web site, changes that are intended to make it both more aesthetically pleasing as well as more user friendly. This is something I’d like your help on. Have you any suggestions, or complaints about the website? Anything you may have noticed that might improve your shopping experience. If so, please respond via comments on this blog (click “comment” below) or by email: polly@hatsandveils.net.
Finally, let me assure you, while we may have dropped the sentiment from the business name, we still believe that all you really need is love.
BY: Polly Singer
